Content Marketing Ideas in e-Commerce - Business

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 In marketing, Content is King but in the Business-to-Business e-commerce, space content marketing is an essential helpful tool. Dealing with businesses can be an impersonal, purely transactional experience if you let it. But the truth is that you want loyal clients who will buy from you again and again. and people fall in love with people, not business operations. To personify your brand, and build loyalty with your target audience and customers, the answer is Content Marketing. Having a great content marketing strategy will help you generate traffic, build trust and authority, supplement inbound marketing to raise your conversion rates, and even help with customer retention.With creative, effective content marketing ideas, you can elevate your Business-to-Business e-commerce sites to be an industry leader with a loyal following and customers in as little as a few months.

 HERE ARE SOME OF THE BEST CONTENT MARKETING STRATEGIES FOR E-COMMERCE

 1. EMAIL MARKETING
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Social media is important, but email is still one of the most lucrative marketing tools you can use.Not only that, but it’s the most secure. Business-to-Business email lists are also more lucrative than Business-to-Customer. This is because your customers use their professional emails on a daily basis, meaning you’ll have a great chance of getting their attention.
2. BLOGGING
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Search engine traffic is highly targeted, residual, and has the potential to pull in a high volume of customers to your sites. So, what do you need to do to rank on Google? 
Blog – especially if you’re in a competitive industry. 
One of the biggest challenges for business owners is not knowing what to blog about. To be effective in your blog content marketing, you will need to conduct keyword research to find the right focus terms for your site.
you use the keywords tools to see what they're searching for, and the exact search terms they’re using to search for it.
The key here is to be intuitive. When your audience conducts a search it’s because they have a question they need an answer to. But they don't normally plug the entire question into the search bar. So it’s up to you to find relevant keywords and ask yourself, “What question do they have that would make them search for this?”
Ultimately, blogging is about bringing valuable, actionable, and informative content to your audience. It can even be entertaining, and it doesn’t always have to be keyword heavy or optimized for Google.
A lot of your leads will come back to your blog again and again before they ever buy.
Likewise, a lot of your customers will frequent your blog as well – if it’s good. So, blogging as a whole has many benefits, including:
  • Warming up a cold audience
  • Converting visitors to buyers
  • Brand recognition
  • Building brand loyalty
  • Giving existing clients another reason to stick around.

3. CONTENT UPGRADES

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B2B content allows for many opportunities to get creative and engage potential customers. One of the best ways to make the most of your traffic is to utilize Content Upgrades.

A Content Upgrade is an irresistible piece of content offered in exchange for a user’s email address. The purpose is to 1) give users something awesome and 2) grow your email list.

Your customer base is always looking for more information on how to improve their own businesses and utilize your services and products. Knowing this, you have the chance to offer them Content Upgrades in the form of tutorials, ebooks, expert interviews, free courses, and so much more.

4. INFLUENCER CONTENT

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In an age where your audience is skeptical of (almost) everything they see on the internet, Influencer Content is priceless.
Influencer Content is any content that uses the endorsement of an influencer to give it more authority and – in a lot of cases – more reach.

This could be a guest expert blog post, a video interview on YouTube, or even a video ad with the Influencer as the spokesperson for your brand. Strategically placing industry leaders in your branded content elevates your position to match theirs. This can make leads trust you faster, and allows you to tap into the Influencer’s audience directly when they share the content through their social media channels.

5. FREE GUIDES AND BOOKS

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Your customers don’t want to just buy a product. They’re coming to you because they want to use your products to reach a goal.
Whether you’re selling supplements, clothing, electronics, food, or something else, you’re selling directly to businesses who see your products as a means to an end, not the end itself. This leaves you an incredible amount of room to create guides around how to use, store, purchase, and even sell your products for profit.

Location: Hardy, Nairobi, Kenya

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